On July 11th – will the mobile world change forever, again
As with any worthy next generation device, the Iphone is thinner and less expensive. I also am very intrigued by the possibility to download third party applications for the device. Providing a third party eco-system will be important to the long term success of the Iphone.Social Networking, Vegas Style
debate ensued on the relative roles and economics of this model as it applies to the network operator and the social network owner. Network operators have a tremendous database of potentially useful marketing data for third-party application providers to utilize in maximizing the ad inventory of their products. In the past, and for good legal reasons, the privacy of this data has been honored and not exploited in a maximum economic manner. Now enter the social networks.

will maximize their revenue and the customers’ needs. Wireless for the Attention Deficit Crowd
As my loyal readers will know, I spend a fair amount of time commuting to and from Manhattan. Part of my commute is via NJ Transit trains. During this one hour per day, I try to find ways to either be productive or amuse myself. Since I carry a wide array of wireless devices, I get to try out different modes of time-killing. I also get to observe how my fellow travelers deal with the drudgery and boredom of train travel.
Number 3:
iPhone
BlackBerry gets top marks obviously for e-mail. The Java game capability, with a large screen and trackball has many possibilities for entertaining distractions. I became a Sudoku addict/expert in less than a week on my BlackBerry! There are some OK video options, although much inferior to the iPhone. As long as I don't want to listen to music, I prefer the BlackBerry for the mix of work productivity and entertainment.Wireless advertising is coming of age
The use of advertising on a mobile device is poised for the big take-off. There are several factors that are contributing to the rightness of the model, right now.
The easiest model to understand is the willingness of large content providers to spend advertising investment to attract subscribers to their premium-SMS services. Today, much of that investment is directed at the Web. There is evidence to suggest that the effectiveness and conversion rates for ads on a handset, for services that are targeted for the handset, is superior to the Web.
This conclusion is almost completely intuitive. If you are sitting in a stadium and you see a beer commercial, you are more likely to purchase a beer, immediately. If you are instead in an environment that does not have that immediate purchase opportunity (like watching the game on TV), the effectiveness of that ad to drive immediate sales is reduced.
So, ads for handset-targeted services seem like a complete no-brainer for the industry.
These ads can come in various forms. Carriers are opening their Wireless Web (WAP) portals to advertising through both agencies and direct contract. With this model, the carriers can get a cut of the ad revenue. The real estate bears limited space, so ads are required to be as condensed as possible to be effective. Other models include The next wave of ads is also being brought in through the Trojan Horse that is a combination of Smartphones and Google services.
These latest models have the potential to remove the carrier from the advertising value chain.
I am sure there are significant discussions throughout the carrier community on trying to derive value from this emerging and potentially huge revenue stream. Anyone care to weigh in? I welcome your comments!
With Internet-compatible browsing on iPhones and others, the traditional Web advertising model is being dragged on handsets. Based on browser type, ads will be targeted on Smartphones for services that are applicable for the phone itself and for the mobile consumer.
Will iPhone really change the mobile Web?
The big news announced by Google – at least to us mobile types – is the extraordinary number of impressions the Google application in iPhone is generating. It is time to declare the beginning of the end of the existing Web application paradigm on wireless devices. The distinctions between the regular everyday Internet and its wealth of Web 2.0 applications and mobile Internet have started to blur.
Consumers are beginning to the cross the chasm of these devices being just for business to using them as a primary consumer device. A quick survey of recent smartphones shows a large selection available at $99, a significant decrease from just 6 months ago. The era of large screen, high-speed martphone being part of the “free” entry phone collection is not too far removed. At that point the interoperable browsing capability on a large screen will be a must have feature.The Mobile World is Flat
To quote one of my favorite writers, Thomas L. Friedman of the New York Times, “The world is flat!” Here are a couple of examples:
As Friedman proclaims in his bestseller, the global economy for goods and services is permeating all aspects of our economy, and this includes mobile value-added services. Mobile devices and value-added services can be sourced from any land with data center and Internet connectivity.Iphone - Chapter One - Crash and Burn


Apple will learn, adapt and come back. The genetic mutation of IPods, mobile phones and online commerce has created the first model of a new species. Like DNA based species, this one will have a learning curve, some painful near death experiences and many natural predators. This is just chapter one of a long novel, enjoy it.Guest iPhone Review -- From The Doc
Guest iPhone review from The Doc
The Good, The Bad, The Indifferent –
This blog entry is from my brother. He is a Doctor who recently acquired an iPhone. I asked him to write a review from his point of view. And here it is …
As a physician (anesthesiologist), I have tried using both a Blackberry and a Palm Treo with only varying success as a useful tool for me; then along came the iPhone ...
The needs of physicians and different specialties vary, so our needs are different from a businessman.
Everyday, I was carrying three devices to work: my cell phone, my Palm Pilot, and my iPod. Now, I carry one device.
The cell phone has long ago done away with the need for long-range pagers. My office or a nurse can call or text messages me on my cell phone at any time. This is true on all devices.
The Good:
The iPhone is great, yet I still use my old iPod in the operating room. Yes, we play music in the operating room. Patients enjoy listing to something familiar during their procedures. The operating room is my “office”; I spend 80+ percent of my time in an operating room during the day. Myself, the surgeon, the scrub and circulating nurses all enjoy listening to music during the day. 
Because the operating room is truly my office, as I spend 7–10 hours per day in the OR, my “connectivity” needs are different than someone who has access to a laptop or desktop computer during the day. This is the area where the iPhone excels. I can get my e-mail, text messages, phone messages, etc. very easily on the iPhone. The other area which I find the iPhone to be far superior to its competitors is in its Web-browsing capability. Our hospital has an EMR (electronic medical record). I can access this from the OR by using my username and password. The ease of expanding the screen and point and touch (instead of point and click) is great. I can check orders, test results, check EKG's physician consultations, and radiology reports online very easily. This was not possible, or very difficult, on the Blackberry and Treo. I can also do online physician order entry and “electronically sign” my orders with the iPhone. Even though I cannot download a medical application, like the drug database epocrates, onto the iPhone, I can access it online very easily using my username and password.
The iPhone has really made my life much easier. Instead of scurrying around in-between cases to get to a computer to get info, I do it with ease. If there is something missing or awry with my next patient, I know about it ahead of time, can call the nurse in the preadmissions unit or consulting physician, and get clarification before the patient is ready to go to the OR.
The Bad
What comes on the iPhone is what you get. I cannot download medical applications, like drug databases or text material onto the iPhone the way I could on my Palm Pilot.
Why did they make the headphone jack too deep – so that I need to buy a $15 extender??
The iPhone is not friendly when answering a phone call in the car. It takes too many steps. First, I have to slide the unlock button, then answer the phone, then tell the iPhone whether I want to answer it by my Bluetooth, the speaker phone, or the regular phone. This is a 55-mph wreck waiting to happen, and I’m too young to be an organ donor!
It also doesn’t have the one-touch “Call my brother at work” voice commands. With all the bells and whistles that this well-designed device has, it should have voice-activated calling!
The phone function works well and the quality is good, just not in the car!!
iPhone -- First Days, First Reactions
iPhone -- First Days, First Reactions: The Good, Bad and Ugly!
I have been using my iPhone as my main mobile device for the last 5 days. I did this by having my main mobile number forwarded to my iPhone. During this time, I used the phone at "work," at “play” and while traveling to
First, the Sexy non-phone aspects:
+++++++++++++The Pluses+++++++++++++
If you want to attract a crowd – just whip out your iPhone. I have gotten lots of “oohs, aahs, wows and omgs.” It enhances your sense of self-worth and may even make you more sexy. (Although you have to read my wife’s blog to find that out!)
I downloaded the movie “Miracle” to watch on a plane. I chose this movie because I can watch it a hundred times and not got bored. It is a classic – almost as good as “lap Shot”. (But that’s the subject of another blog)
Watching movies on the iPhone is spectacular. It is a very good (not great) personal movie player. The movie player would be better with a few more
The Safari Web browser works well once you get the hang of it. The Edge network is okay, not great. 3G would be much better, probably at the cost of battery life.
The photo viewer with position sensing is a real “showy” feature. The ability to flip through an album on the iPhone, as you would a real album, is nice.
The music player is a latest-generation iPod. I really like the carousel album selector.
The So-So features:
The e-mail function is cool. It would be cooler with a Blackberry client or activesync for corporate e-mail.
The camera is okay, but not the best feature.
Google Maps gets a so-so from me because it lacks the killer feature:
It does however make for a great game to kill time. Try this: Without typing in the address, try to tap into each Major League stadium and check out if there is a game! You get an extra point if you can tell who is playing, and 10 points for the score!
Keyboard:
I have to admit that it is better than I expected, but nowhere near that of a real keyboard. I am able to type using one finger (my pinky). My letter accuracy is about 70%. If I try the normal two-thumb method that I have used on Blackberrys and Blackjacks, my accuracy falls to near 0%. So, I would say that the keyboard is slightly better than triple-tapping phone keys, and far less than a real keyboard.
--------Some Negatives:------------
The headset plug:
I was eager to watch a movie on my recent plane trip using my noise-cancelling headset. I plug them into the iPhone and they canceled out ... everything. After a moment, I figured out that the plug on the supplied iPhone headset is not standard. I am sure there will be many adapters available. This served as an annoyance on my first movie experience.
The phone features:
The phone features, surprisingly (or perhaps not), are the least-impressive features of the iPhone. The voice quality seems very suspect. People I called really noticed a reduction in voice quality. Several relatives were not able to recognize my voice! To verify that this was not the network, I called them back with my AT&T Blackjack, and there was no problem.
I still have not figured out how to download ringtones.
Where is the
I sent an
Interestingly,
It appears to me that the phone features were given low priorty,
Battery Life:
The battery life – as I predicted – seems to be an issue. I used the iPhone to watch my movie for about 105 minutes, made 34 minutes of calls, browsed the Internet for 57 minutes, listened to music for 25 minutes, viewed photos for about 30 minutes and had about 5 hours of standby time. This started around 7 am. By 6 pm, my iPhone was dead.
I am confident that if all you did on the iPhone was make calls, the battery life would not be an issue. But if that is all you are going to, why buy an iPhone?
We will have to see if this a big issue in the market.
Lastly: The Nana Test
As the true test of these features, I gave my iPhone to my 70-something mother. She was able to use many of these features without issue. This is the real miracle. She is not the most technically oriented person. She has a Web TV from 1997. The UI was intuitive enough for someone who has trouble mastering her simple Nokia phone. This is a thumbs-up for the Apple UI engineers.
Other iphone blogs:
More on my iPhone trial in a couple of days.
Activation Success and two thumbs up for iTunes!
One clear groundbreaking aspect of the iPhone delivery system is that you need iTunes to activate your phone. This is a huge shift from the normal phone store activation and associated handholding. It also speaks volumes to the absolute domination of Apple in the online music store environment. They have successfully leveraged their position of selling all forms of digital content to selling digital services. 
Activation success! Finally – I got my iPhone activated. It took a new SIM card, opening an AT&T account for a non-iPhone, then using iTunes to upgrade the account. To really test out the iPhone, I’ve decided to forward my regular business mobile phone to the iPhone for a week. I will let you know what I think of the phone next week. 
Speaking of iTunes: I have to give two big thumbs up to the developers of this amazing application. I know there have been compatibility issues in the past, but this new version seems totally awesome. The integration with the iPhone and iStore appears seamless. The graphical interface is compelling, the navigation is engaging and easy. The application is fast, the Web integration is great. Wow, Wow, Wow! Nice job from the Jobs boys!

Iphone Activation- Like a rat in a Maze
Caught in IPhone activation maze!
So- I got my long awaited Iphone – Nice and shiny, futuristic, almost alien-like
Now all I have to do is activate it, easy ? Well here is the long story (It does not end well)
I want to activate my Iphone on the pay as you go plan, not a monthly subscription. I take my iphone, plug it into my PC and volia – Itunes starts an activation process.
I think, “This is promising, so far so good”
I had been told by a “reliable” source that if you enter a bogus SSN (999-99-9999) you will be kicked into a pay as you go plan and then you enter your credit card and all is good to go.
I follow that path and after 5 minutes of thinking , Itunes gives me a message that I will receive an email with further instructions.
I check my email, and I have an email from Apple that says …. You guessed it… that I will receive an email with further instructions.
Ten minutes later I get a another email with a 800 number and a 14 digit code. I call the number and give the guy the code and the fun really begins.
It seems my web account is somehow locked to postpay and he does not have authority to change it. He is from the Iphone activation company and is the hero in the comedy that is about to insue.
He first assures me that AT&T customer care can make the necessary adjustments and makes a three-way call with a representative. After explaining my dilemma, the rep asks for my phone number, which , of course I do not have.
What?
No AT&T phone number?
Okay . I will transfer you to the Port department
Before I know it , the activation rep and I are on the line with AT&T porting.
As you probably already guessed, Porting is for people transferring their number to AT&T, not for people who do not have an AT&T number and want one. This flaw in our solution path is quickly realized by all parties . We are then told that the Pre-Paid department is what we want.
My activation rep and I then call the AT&T pre-paid department. Heather was very nice in explaining that they have nothing to do with Iphones and that we must call the special Iphone department.
So- off we go on another call to the Iphone department. My dilemma is explained to the rather stern representative at the Iphone department and when she learned that I had good credit and thus was post-pay eligible I was told that a pay as you go account was not an option for me. I asked "Why?"
I was told that you have to have bad credit to get a pay as you go account.
Uh?
I asked her if there was anyway they would be willing to accept my good credit money (which I think is worth the same or more than bad credit money) for Iphone usage? I was told – no! I asked – would you rather not have me as a customer? Don’t you want the revenue? And of course I was told – “Is there anything else I can help you with today, Sir?.....no……thank you for calling AT&T……click”
But- the story does not end there. The activation rep who has been my guide in this adventure of hitchhiking through the Iphone customer service maze, decided that all of this just did not make sense. He decided to contact his supervision and explain the situation. Maybe that would enable me to give AT&T my money.
Another 10 minutes passes and the patient, but now defeated rep told me that the best advice he could get is to go to an AT&T store and maybe they can help you.
I will try that tomorrow. Do you think it will help?
iPhone Part Three Power

As I stated in my previous installment, the big (really big) element of the iPhone is the screen.
The large screen signifies the triumph of software design over hardware. Gone will be the days of just programming a couple of softkeys.
The iPhone subjugates the traditional phone functions to software display. This design methodology requires more memory, a fast processor and lots of pixels to light on that display. These elements all equal power consumption! When combined with music, video, wifi and the occasional phone call, the stated power reserves seem aggressive.
Similar to Rocket scientists who debate the use of weight capacity on a launch vehicle, the engineers at Apple must have had long debates on the allocation of power reserves to the various functions.
Prediction: If the iPhone cannot last at least 24 hours with normal use – it will fail. Expect extra-capacity batteries to be part of the iPhone, very soon.
The exciting and long-anticipated:
iPhone – the final episode
Coming next week
iPhone Part Deux
The best part of the iPhone will be the most controversial. Where is the keyboard? Other devices have tried the soft-keyboard approach. For those of us old enough to remember, the first one of note was the Apple Newton.
Same hype, same paradigm shift. The
Next came the Palm. The first successful soft-keyboard device for data. This worked because the keyboard was still present – it was your PC. The Palm succeeds because it was a remote data representation of data normally stored on your PC.
When the Palm morphed into a wireless device – The Treo – it got a keyboard. Why? Because it now was a generator of data – not just “read-only.” The Treo sends and receives e-mail and text messages, and therefore needs a keyboard.
Now we are back to the Iphone. No keyboard, but packed with connectivity, GSM with GPRS and Wifi. As a phone, its owners will have a need to text and send e-mail. Will the soft keyboard work for them? I have serious doubts in this regard. For those of us with larger fingers, or for those who have trouble with a Treo-sized keyboard, the idea of using a touchscreen keyboard for texts and e-mails seems daunting.
Prediction: The next generation of iPhone will have a real keyboard.
Some more on the iPhone in my next iPhone installment.






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