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Social Networking Epiphany

by mobileman (08/09/2007 - 03:45)

In my search to understand the fundamental motivations of social networkers, I decided to start by examining the evolution of my own social networks. I came across a couple of interesting observations (at least interesting to me). I cataloged my social networks from childhood to present day. 

Here is the list:

Immediate family, extended family, school friends, religious network, sports team members, high school friends, college friends, work colleagues, business networks, and neighborhood friends.

One observation I made was that the number of active social networks was at the highest and potentially most volatile in my teen years and early 20s. These are the social networks that set the foundation for adulthood. How I related to each social network was slightly different. 

Sometimes the social network would define who I was, and sometimes the opposite was true. Even the name I was (am) known by in the different social networks varied.

 The obvious example are: Steve (Parents and Family), Dad (Kids) and Spence (School, High School and College Friends).  

Thinking about Web 2.0 in real life social networking terms yielded me an epiphany. You can imagine how difficult it is in anyone’s teen years to be labeled and categorized within a particular social group. The virtual social networks are a way out of that dilemma for teens. They permit high school and college students to take more direct control of defining who and what they are. 

It allows them to redefine themselves at will. It grabs control from the mass network at large and creates a better sense of ego. It is no longer the roll of the “in crowd” to define the social network and status of others. 

The virtual social networks are the great equalizer in the social status game. This is a game that is most important to high school and college age students.  

Next installment is the most interesting social network I ever belonged to …

Tag: socialnetwork,teens,college,business,mobile

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