iPhone Mania -- Boom or Bust?

by mobileman (06/15/2007 - 14:52)

First, some simple questions -- What is the iPhone? Who will buy it? And why?

At $500 for the low-end model, this is an expensive luxury item. It will have little impact on Blackberry, Treo or BlackJack sales for one reason: Those devices are bought with "OPM" -- other people's money. I find it hard to imagine corporate IT departments authorizing Iphone purchase in lieu of the Blackberry.

So, until the price point gets to sub $200, this will be a museum piece in AT&T stores. That outcome is also great for AT&T. People will come to their stores to see the new cool device, and buy something else!

More on the iPhone in my next post. Enjoy the weekend!

Category: Mobile